Eco-responsibility

Management of residual materials such as recycling and composting. Sustainable development policy or plan. New Carbon Footprint!

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Eco-responsibility

During the 2024 Mondial de la Bière in May, we collaborated with the Windsor Station team and their suppliers for recycling. Windsor Station already has a well-established system that we adapt to our needs, which are significant during the festival week. For instance, the frequency of recyclable material and waste collection is increased. We are continuing this partnership with them for 2025.

On-site, bins are clearly labeled, and both visitors and exhibitors cooperate, ensuring that our event is a clean and responsible festival. All this is done in collaboration with GDI Services.

We will continue working with Recycan Inc for the collection of cans. We provide the bags to the exhibitors.

MultiRecycle, on the other hand, collected wood waste (beer pallets and others) at the end of the festival.

Since the SAQ no longer accepts deposits on imported beers, we hired ConsingAction to take back our cans and bottles.

Our logistics for collection work well with the exhibitors, and we manage to achieve good waste management by the end of each day.

Our microbrewery exhibitors also cooperate and aim to reduce their footprint.

It’s truly a group effort led by us.

One of our colleagues was in contact with “Lueur.” We agreed to do some advertising this year as we didn’t have time for full training! Unfortunately, we didn’t receive the posters, but they will be installed in 2025.

SAESEM: Société pour l’action, l’éducation et la sensibilisation environnementale de Montréal (environmental training). We offered training to our volunteers and coordinators in 2023. We will offer this training again in 2025. Our staff and volunteers don’t change much from year to year.

Enuf visited our site to discuss actions for 2025.

Our plan for 2025:

We want to work together with a company specializing in eco-responsibility.

We also want to find volunteers specialized in the environment or associated with environmental causes.

Regarding composting, we would like to add it to our efforts if we find the right people to support us in this process.

All this with the aim of doing even better.

Here are some important actions:

We intend to work in partnership with a company specializing in eco-responsibility.

We also hope to find volunteers specializing in the environment or associated with environmental causes.

Regarding composting, we would like to add it to our efforts if we find the right people to support us in this process. Windsor Station manages composting, but we need to improve our efforts on our side.

All of this is aimed at doing even better.

**Here are some important actions:**

- We eliminated the printing of 95,000 cards and 10,000 programs in 2024.

- We collaborated with “Encore Biomatériaux,” which develops materials from organic waste, including spent grains (brewery residues).

- We eliminated paper coupons several years ago and have been using RFID cards (reusable) since 2017.

- We also eliminated five-ounce plastic cups. Only glass (or reusable cups) from the Mondial de la Bière can be used on site in 2024.

- Our customers receive a reusable bag, since 2010, to carry their glass and more. The same will apply in 2025.

- The location choice for our event is always dictated by accessibility to public transport. Bonaventure and Lucien-L’Allier stations are very close to our venue.

- In addition to the ecological reason for encouraging people to use public transport, there’s a safety reason for our festival-goers since we are a beer tasting event.

- We will again do our utmost to ensure visitors clearly understand where to dispose of everything: recycling and waste/trash. Recycling is managed in collaboration with the venue.

- We promote responsible consumption with the support of our partners Point Zéro 8 and Alco Prévention Canada (awareness and safe transport) for the well-being of our visitors.

- Also, the average tasting size is between two and four ounces.

I confirm that this policy falls under the responsibility of Jeannine Marois, Chair of the Board and CEO.

We also have an action plan for 2025 to further improve sustainable development and social responsibility measures.