Information
Information concerning the next edition in Montreal of the Mondial de la bière, America’s most important international beer festival!
32nd edition of the Mondial de la bière
A more gourmet, more family-friendly Mondial de la bière!
An opportunity to taste exclusive beers from Quebec, as well as imports.
Press release
For immediate release
New format for the Montréal edition of the Mondial de la Bière
Attended by more than 2.2 million visitors, the event is to become biennial
Montréal, 23 April 2026 – The Mondial de la Bière, a cornerstone of brewing culture for over three decades, today announces a strategic shift. To respond to changes in the industry and continue its local and international mission with its usual success, the event will now adopt a biennial format.
Since its inception in 1994, the Mondial de la Bière has welcomed over 2.2 million visitors across 174 days of activities, featuring 2,776 breweries from Canada and around the world, 573 food exhibitors, cideries, mead producers, distilleries and industry representatives, with sales totalling over $14 million.
The microbrewery sector, consumer habits and foot traffic in downtown Montréal have evolved in recent years, and the management of the Mondial de la Bière has chosen to adapt. “We must keep pace with local and international trends and realities. We have always delivered highly successful events, and we remain committed to excellence for our exhibitors, partners and our wonderful audience,” explains Jeannine Marois, president and co-founder of the Mondial de la Bière.
“By switching to a biennial event, we are adapting our format whilst maintaining the same objective: to ensure the event remains attractive for decades to come and to cement Montréal’s status as the beer capital of North America,” she adds. The Mondial de la Bière team continues to offer its services to the industry and is open to collaboration with partners in Quebec and internationally.
The Mondial de la Bière thanks its community—brewers, exhibitors, visitors and volunteers—for their unwavering support. The team continues to work actively to promote excellence in brewing. Join us in 2027 for a fully revamped edition, at an all-new location.
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About the Mondial de la bière
Founded in 1994, the Mondial de la bière is North America’s largest international beer festival. Offering tastings and the chance to discover local and international beers, the Mondial de la bière takes place in Montréal Mondial de la bière de Montréal, in France Mondial de la bière Europe and in Brazil : Rio de Janeiro and São Paulo.
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WHERE?
The Mondial de la bière, America’s most important international beer festival.
Venue of the event FORTHCOMING
WHEN?
32nd edition in 2027
FRI 3 p.m.–11 p.m. • SAT 11 a.m.–11 p.m. • SUN 11 a.m.–6 p.m.
HOW?
Access including a Mondial de la Bière glass and a 4 oz (approximately 120 ml) non-alcoholic tasting offered by Boréale from its Hors Sentiers line = $20 + taxes.
Or
$10 + taxes – for those who have their Mondial de la bière glass (1994 to 2024). This also includes a complimentary 4 oz (about 120 ml) non-alcoholic beer tasting from Boréale’s Hors Sentiers range
Free admission for visitors 17 and under.
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$1 + tax per virtual tasting coupon
2 to 8 coupons per tasting – for most beers - Food exhibitors accept credit cards, debit cards, cash.
Tasting sizes: 2 or 4 ounces
Glass: Tastings will be served exclusively in Mondial de la bière glasses from the 1994 to 2025 editions. Visitors will be able to obtain their glass on site.
The glass of the Mondial from 1994 to 2025 is either glass or it is a reusable cup, it is dosed for responsible consumption and percentage of the sales revenue from the glasses is donated to Fondation Rivières.
VIRTUAL TASTING COUPONS
The visitors will get a «connected» card, pre-charged with the number of virtuals coupons of their choice. Kiosks will be have mobile scanners to receive the payments. Recharge stations are available as last year at the couponneries.
CONSENT AND NEWSLETTER
For more information, please contact us In North America:
Mailing address: 2236, Beaubien Street East, Québec, Canada H2G 1M7
Telephone: 514-722-9640 #221
Email: info@festivalmondialbiere.qc.ca
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