Montreal’s first great festival of the summer, the Mondial de la bière is a unique tasting event dedicated to the reinstatement of beer’s noble status. Founded in 1994, the Mondial de la bière is considered to be a gateway to the Québec and foreign beer industry. The professional MBeer segment, which began in 2005 with the MBeerconference, is enriched by the visit of international beer celebrities who contribute to its reputation. The MBeer Contest and the MBeer school of beerology, created in 1996, have also helped develop Quebec’s expertise in this domain. An unavoidable event for beer amateurs, the Mondial de la bière attracts over 80,000 people who attend the event in search of high quality products, which many are exclusive to the Festival. To please festival goers, the Mondial de la bière’s program also includes a very elaborate educational segment. Whether it’s meeting with the brewers, through the Public Beer Contest or the Cheese and Beer workshops, amateurs are well equipped to cultivate their minds, educate their palate and quench their thirst with delectable discoveries. Through the years, the event has become the most important festival of international beers in America and its reputation now travels over to many countries. The European version of the Montreal event, the Mondial de la bière Europe, held form 2009 to 2011 in Strasbourg, intends to be Europe’s leading brewing event, the forth edition will held in Mulhouse from SEPTEMBER 12th to 15 th 2013. To get the latest news on the Mondial, visit our Facebook page and follow us at Twitter/Mondialbiere.
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